10 Great Videos About Branding

  OPI Instinct of Color OPI Announces Brand’s First International Short Film. The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme,...
Some Of My Favourite Books

Some Of My Favourite Books

I’ve read quite a few books and these are some that stand out for me as being among my favourite: The Go-Giver Bob Burg and John David Mann For such a small, quick read this little book really packs some punch. Told in metaphor (as a story rather than in the...
My 2016 Reads

My 2016 Reads

I have been making an extra effort to read more in recent years and I’ve enjoyed some fantastic books. Many people are interested in what I’ve been consuming so here are the books I enjoyed in 2016: Business Books Made To Stick – Chip Heath Great...
How Do You Get Started With A New Product?

How Do You Get Started With A New Product?

For me, starting is the easy bit. But I know this is not always the case for everyone. Ideas flow into my head every day and quite a few of them I truly believe would have legs if I chose to pursue them. Obviously that would not be possible so I have to simply get the...
Woop! 30% And Continuing…

Woop! 30% And Continuing…

Hurrah! We’re 30% there folks! Soooo thrilled that the pledges are still coming in. This is where we are at the moment: 127 backers  £3,062 pledged of £10,000 goal  16 days to go I’m excited to see the percentages going up but also on edge and have panicky...
Sample Books and Photoshoots

Sample Books and Photoshoots

In the last post I told you about the ‘creation story’ of the M Planning Notebook and ended with a nod towards what happened next. Here’s goes… I ordered the main sample of the notebook. *drumroll* We’re talking fully functional, printed,...
The Creation Story

The Creation Story

I thought I’d share with you a little bit more about the process of this whole Kickstarter thing and how it came into being so I’ll start at the beginning with where the ideas came from. As you may know, back in 2014 I had an idea for a diary planner,...
28 More Days?

28 More Days?

Good morning! Day 2 and I have to say it’s a strange feeling waking up today because I don’t know how I feel about everything. I can’t quite put my finger on the sensation and perhaps that’s because this is all so new. I’ve done product...
Launching A Kickstarter

Launching A Kickstarter

Wow! What a whirlwind the last 15 hours have been… well, the last few weeks really but culminating in a rush of emotions and activity in the last 24 hours. What have I been doing? Launching a Kickstarter. You may or may not have heard about Kickstarter before...
Brand Focus – Grimm & Co

Brand Focus – Grimm & Co

This Grimm & Co branding has to be my favourite brand example this year. I LOVE stuff like this and it’s exactly the sort of project I dream about; full immersion in the brand creation. This is a beautiful example of getting VERY clear on who the brand is...

056 Brand Judgement

In todays episode, Sophie asks if the visual representation of your business is in balance with your deliverability and if it’s not – what to do about it
Brilliant Branding: Just Laid

Brilliant Branding: Just Laid

I stumbled across this today and it made me smile so much I couldn’t resist sharing it with you here. Just Laid is a brainchild of the Springettes brand agency, who were looking to create a fun approach for this brand. The Brief: We were asked to develop...

Books I Read in 2015

Books I read in 2015 Talk Like TED – Carmine Gallo Start With Why – Simon Sinek Gods & Warriors – Michelle Paver The Forgotten Legion – Ben Kane The Silver Eagle – Ben Kane Eat That Frog – Brian Tracy The Gifts of Imperfection...

055 Is Your Brand Real?

Is the real personality of your business coming through in everything that you do when it comes to branding? Sophie considers this question in today’s episode

Driving Hell And Dopamine

Today I had a nightmare journey to Birmingham… or at least it was meant to be to Birmingham but I only got as far as the Cambridge junction and turned around to come home again after spending 2 hours stationery on a 3 mile stretch of the A14 in one of the worst...

27 Motivational Quotes For Women in Business

1. “Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” Oprah Winfrey 2. “Always aim high, work hard, and care deeply about...

024 How Do I Choose a Graphic Designer For My Brand

Finding and working with a graphic designer for the first time can be a daunting and difficult task. In this episode Sophie gives you some top tips about what you need to look out for when you’re choosing a designer and the different ways you can go about having...

023 How Important is Consistency For My Brand

One of Sophie’s favourite soapbox subjects is brand consistency. In this episode Sophie goes into more detail as to why being consistent is so very important when it comes to your branding, how you can build a brand over time, how the big boys use consistency to...

022 How Do I Choose Fonts and Colours For My Brand

A subject that is little considered before you begin your business journey, and yet fonts and colours are the backbone of your visual brand. A whole new world of potential and confusion – but which do you choose and where do you find the right ones for you?...

021 Do I Need Business Cards?

In this episode Sophie talks through the pros and cons of rushing to get what you feel is expected of you when it comes to design and print. The humble business card has many positive points, but only if you will make full use of them. Plenty of food for thought here...

018 Is Your Brand Safe?

Tesco have ditched the Kingsmill bread brand. Could your business cope with losing your best client? In this Podcast Sophie talks about how you can make sure your brand is safe and will last the test of time.

017 – Do You Know Your Destination

If you don’t know where you’re going, how on earth are you going to get there. In this episode Sophie talks about the taxi journey that so many business people are on – a taxi to nowhere. Are you in that taxi? Maybe it’s time to tell the driver...

13 Inspiring And Awesome Adverts By Big Brands

Adverts and their makers are getting more creative as the months go by… I’m spoilt for choice for examples and so I’m going to be creating a few different posts on this subject. Below you’ll find some inspiring and awesome adverts that...

012 Stop, Recharge and Begin Again

In this podcast Sophie talks about taking a moment to stop and recharge your batteries. How finding the time for even just a minute out of the rush that is life can be all you need to give your body and mind the boost it needs

008 42 Life Lessons to Live Life By

Life flies past so fast! We’re already into February and it seems we have an increasing number of things vying for our attention. Time to stop for a second and remember the important things. On this week’s podcast Sophie talks through 42 life lessons and it all gets...

42 Life Lessons To Live By

Listen to the blog here: [hr] January is already in the past. February is steaming ahead and life is, as always, busy. There seems to be increasing numbers of things screaming for our attention at all times. Many of us are busy being busy and struggling to find the...

Staying Focused Getting Results

[hr] [hr] “If you focus on results you will never change. If you focus on change you WILL get results.” I’ve learnt lots over the past 12 months, as I always do, and one of the most important lessons is the power of focus and persistence. No matter...

006: Staying Focused, Getting Results

No matter what industry you’re in, what your turnover is or what you’re goals are, if you have a clear focus and market consistently in line with that focus then you will grow your business effectively. Sophie speaks about why being a generalist can be bad...

New Year New Look

[hr] [hr] Every new year you see a sea of ‘New Year New You’ style promotions and there’s a good reason for it. When the first of January comes round you can’t help but wonder where the last 12 months have gone, take a look at what you did...

005: Healthy Mind, Healthy Body, Healthy Business

No doubt you’ve heard someone say ‘I’m going to stick to it this year’… perhaps you’ve said those immortal words yourself before? This episode looks at approaching business in a holistic way and ensuring that there’s a good balance...

003: New Year New Look

Every new year you see a sea of ‘New Year New You’ style promotions and there’s a good reason for it. When the first of January comes round you can’t help but wonder where the last 12 months have gone, take a look at what you did during that...

002: Breakdown Breakthrough

Sometimes life gives you a nudge to remember the important things. Following a breakdown, Sophie muses on how easy it is to think there will be time for the things that matter and how we can make changes in the way we think and behave to ensure we’re not left...

000: All about me!

Launching the podcast Sophie speaks about her journey from young mum to award-winning business woman and touches briefly on some of her adventures along the way.

004: Focus = Success

In this episode Sophie speaks about how modelling (not the fashion type!) can help you achieve bigger and better things for your business. Also how becoming an expert in a niche area can make a massive difference and get clients knocking on your door.

VATMOSS Update 6th Jan 2015

What on earth is VATMOSS and does it apply to you? Well to explain the ‘what’ this is my favourite explanation to date, using a banana analogy: I grow bananas and sell them on a stall outside my house. I follow all the rules for banana-sellers, and happily...

001 : What is Branding?

Brand is a powerful thing that can create strong emotional reactions with your clients and the level of that emotion is down to you creating a brand that people can feel so passionately about. In this episode Sophie explains the essence of branding and how you can...

Breakdown Breakthrough

I was merrily driving back from seeing my mum in panto in Reading when disaster struck – upon approaching a busy roundabout on the A11 dual carriageway my car engine switched off and the power steering disappeared! Thankfully there was a quiet road turning to my...