by Sophie Jewry | Nov 14, 2013 | Branding, Tips
This comes up a LOT with people I work with. It’s so tempting, as a business, to try to help everyone and to aim our promotions at a huge market, listing all our services on one leaflet and expecting a strong response. Now, it is possible that you will get a...
by Sophie Jewry | Nov 14, 2013 | Branding, Tips
Much like fonts, some people can get a bit carried away with colour. I love colour! But you can have too much colour… or at least poorly planned colour with some elements of design. It’s about choosing complementary colours and using them in a way that...
by Sophie Jewry | Nov 14, 2013 | Branding, Tips
I’ve seen it more times than I care to mention, a business person getting a little over excited with the font list on their computer and going font crazy on a poster or leaflet. Also using different fonts for every item, online or in print. One of my top tips...
by Sophie Jewry | Nov 14, 2013 | Branding, Tips
070-684 Consistency is hugely important when it comes to brand. After all, if you went to a shop and it changed everything every time you visited, among other things, you’d end up feeling unsure what was going on with it and perhaps even wonder if it was...
by Sophie Jewry | Oct 29, 2013 | Marketing
I. Make Marketing Happen 1. It doesn’t happen by accident! Marketing is not something that will simply ‘come about’ because you’re ‘getting your name out there’. 2. Being busy promoting yourself and telling others about your business may be good promotion but...
