Consistency is hugely important when it comes to brand. After all, if you went to a shop and it changed everything every time you visited, among other things, you’d end up feeling unsure what was going on with it and perhaps even wonder if it was changing hands every time.

Although it can be tempting to play around with your styles, colours and general branding, remember that your clients like to know what they’re going to get and enjoy stability and consistency.

It doesn’t mean that you can’t run special offers and have fun with events, but just keep the core message and style consistent so your customers can be safe in the knowledge that the 070-331 business that they know and love is there to stay, steady as a rock.

The only way to achieve a consistent passion for your products and services from your clients is to be consistent for them in whatever way matters to them.