What Do I Need To Do Right NOW?

Listen to this blog post:   Do you ever find yourself sitting by your desk with a whopping great to do list, not feeling on top of your game and procrastinating on certain jobs on your list (perhaps having a sneaky look at Facebook!)? You know what you should be...

Why Being Specific Rocks For Your Brand!

Listen to this blog post:   I was at a local country show last week and was wandering round the stands, no real desire to buy anything, just seeing what was about, when I stumbled across a stand selling blenders… I’m talking all singing, all dancing...

It’s The Little Things…

Listen to this blog post:   I woke this morning in a contemplative mood… a good one, which is nice. I wandered downstairs, popped the kettle on and then searched for my favourite mug and thought about how often the small things can make such a happy difference. A...

Why Niching Is Like Skinny Dipping

Have you ever been skinny dipping? I’m guessing that even if you haven’t, that it has come up at some time in your life, either because you forgot your costume or you were being enticed into the water by a friend or lover! Perhaps you’re a keen nude swimmer and you...