by Sophie Jewry | Jan 23, 2014 | Branding, Business, Cake, Questions Answered
Much like creating a perfect Victoria Sponge you need the right layers in your brand to create something truly scrumptious! Brand Kitchen Step 1 – our Dream It layer: First of all you start with your sponge. This is the base of your cake, the foundations, so it...
by Sophie Jewry | Jan 22, 2014 | Branding, Business, Questions Answered
A brand coach is someone who is there to hold your hand as you work on creating and developing your own brand. Sure you can jog along without thinking too much about it, or even do it yourself, but why would you not want to save your precious time, effort and money by...
by Sophie Jewry | Jan 21, 2014 | Branding, Business, Questions Answered
This comes back to understanding what a brand really is, because when you understand this then you will understand why it’s actually you that needs to work on your brand identity and only once you have a strong idea of that should you then hand over to your...
by Sophie Jewry | Jan 20, 2014 | Branding, Business, Questions Answered
Well, the short answer to this is no. Yes, you read that right – a brand coach saying “No you don’t need a brand”. But it’s true. You don’t NEED one to run a business. There are people out there that could make a successful business...
by Sophie Jewry | Jan 19, 2014 | Branding, Business, Questions Answered, Tips
In a nutshell, it is a distance learning course that is designed to work over a 30 day time period and the learning materials are accessed online. You see, a course is much like a goal to be achieved and so the SMART principles work well when applied to a course...
