Why Niching Is Like Skinny Dipping

Have you ever been skinny dipping? I’m guessing that even if you haven’t, that it has come up at some time in your life, either because you forgot your costume or you were being enticed into the water by a friend or lover! Perhaps you’re a keen nude swimmer and you...

Focus = Success!

Listen to the audio version of this blog:   I was having dinner with friends last night and we got on to the conversation of focus for marketing (we’re all business owners) and we had some of the classic responses come up. Perhaps some of these will ring a...