Now this is a hugely important part of your marketing strategy and is equally important when networking, especially when you have an opportunity to pitch your business to the room.

When it comes to making a sale all potential customers want to know ‘what’s in it for me?’ and it’s your job to make sure that you answer that question as succinctly as possible.

I’m not talking about saying you’re an ‘expert’ or that the products are great. Every business will say this about their own products/services. I mean; what will the customer gain from using you or your product?

What pain are you taking away?
What problem are you solving?
How will they feel afterwards?
What will they see/hear/understand/etc?

Ultimately: What is the benefit to your customer when buying from you?

This is what you need to say in you 60 second ‘pitch’ and when you’re having conversations 1:2:1. It doesn’t mean you have to be pushy or boring, you can word it so it flows beautifully in a conversation, or even better gets the conversation flowing (ie encourages questions).

If you’re not confident in coming up with the wording then consider getting a copy writer to pen something for you, that is after all what they do and, in my opinion, worth investing in.

So think benefits not services and see the difference it makes.

As always I’d love to hear your experiences and thoughts on this so please join in the conversation below…