Branding is so much more than a logo. Branding is about the personality, ethics and outward look of the business. It’s about the team, the products, the services, the structure. It’s about having a united front on all levels of business and if you get it right it can really make a huge difference.
Branding doesn’t have to happen over night. In fact in most cases it’s an organic thing and grows over time as the business grows and develops. Much like a person, it can take time for you to figure out who you really are and what your goals are. Some companies have that’s throng identity from the word go, but more often than not its developed with time and experience.
Despite its importance, many businesses don’t even have branding on their radar and do not even consider how the business really comes across as they are too focused on making sales and keeping their head above the water. Business is time consuming and the old adage ‘if it ain’t broke, don’t fix it’ comes to mind. However it’s not about your business being wrong, far from it, it’s making the business even better, that is the end goal for any branding process.