by Sophie Jewry | Nov 14, 2013 | Branding, Tips
This comes up a LOT with people I work with. It’s so tempting, as a business, to try to help everyone and to aim our promotions at a huge market, listing all our services on one leaflet and expecting a strong response. Now, it is possible that you will get a...
by Sophie Jewry | Nov 14, 2013 | Branding, Tips
Much like fonts, some people can get a bit carried away with colour. I love colour! But you can have too much colour… or at least poorly planned colour with some elements of design. It’s about choosing complementary colours and using them in a way that...
by Sophie Jewry | Nov 14, 2013 | Branding, Tips
I’ve seen it more times than I care to mention, a business person getting a little over excited with the font list on their computer and going font crazy on a poster or leaflet. Also using different fonts for every item, online or in print. One of my top tips...
by Sophie Jewry | Nov 14, 2013 | Branding, Tips
070-684 Consistency is hugely important when it comes to brand. After all, if you went to a shop and it changed everything every time you visited, among other things, you’d end up feeling unsure what was going on with it and perhaps even wonder if it was...
