by Sophie Jewry | Mar 17, 2014 | Branding, Business
Listen to the audio version of this blog: I was having dinner with friends last night and we got on to the conversation of focus for marketing (we’re all business owners) and we had some of the classic responses come up. Perhaps some of these will ring a...
by Sophie Jewry | Feb 25, 2014 | Branding, Business, Questions Answered
Branding Guidelines are your blueprint for your business brand and they appear in many forms, from simple logo style, colours and fonts through to complete detailed instructions for every single aspect of a business. It’s a very good idea to have branding...
by Sophie Jewry | Jan 21, 2014 | Branding, Business, Questions Answered
This comes back to understanding what a brand really is, because when you understand this then you will understand why it’s actually you that needs to work on your brand identity and only once you have a strong idea of that should you then hand over to your...
by Sophie Jewry | Jan 20, 2014 | Branding, Business, Questions Answered
Well, the short answer to this is no. Yes, you read that right – a brand coach saying “No you don’t need a brand”. But it’s true. You don’t NEED one to run a business. There are people out there that could make a successful business...