This is important in business anyway but still deserves a mention here.

Quite often, when networking, attendees will ‘test the water’ with breadcrumb enquiries for either themselves or for one of their contacts, on the basis that if you do a great job on a small referral then that will lead to more substantial referrals once trust has been established.

I’ve seen this done many times and in a handful of occasions the follow-on referral has lead to millions of pounds worth of business! Obviously that is unlikely for many smaller businesses but it is still very possible that you will meet your perfect client at the next event you attend, so it’s well worth making an effort from the start.

So, next time you’re at a networking event and you get asked to give someone a call, pop a brochure in the post or provide a quote, make sure you allocate some time the next day to get it done. In an ideal world, all follow-ups from an event should be done within 24 hours of the event to be most effective for you.

Here’s hoping that your breadcrumbs turn into gourmet cakes!

As always I’d love to hear your experiences and thoughts on this so please join in the conversation below…