White Label Health Journal for Personal Trainers, Gyms and Health Coaches

So, you’re a personal trainer or health coach and you’ve been working with your clients for a while and know that if you could get them to track their progress, log their food and exercises (and other stuff too even better!), they’d do even better than they are. You’d love to put together your own health journal / planner but you don’t have the budget to get a bespoke one done yourself.

I have the answer to your prayers and it’s way more affordable than you think!

I’ve designed an awesome 12 week health journal. It’s based on years of yoyo, fad diets and various health kicks. I’ve designed similar trackers in the past but they were weight focused whereas this is a far more holistic approach and has space for lots of personalisation so people can track what is important to them.

Did I mention that you can have it with a fully branded cover to match your company style along with a few tweaks on the inside pages to make it more bespoke to you.

12 week What does this mean in real terms? Let me run you through an example:

Sell 50 journals every 3 months.
BOOM! You make £2,000-£3,400 profit PLUS you’re adding so much more value to your clients.

I know what you’re thinking: ‘Holy moly Sophie, it’s like you read my mind! This is just the solution I’ve been hoping would magically appear for me!’

Even more brilliantly, these books are 12 weeks, so your clients are going to want to buy up to 4 per year each.

That’s an easy additional profit for simply serving your current clients. 

First order of includes a £150+vat set up fee, and your first 25 journals will be quoted at the time of print (as production costs can vary). After that you order journals as you need them; minimum run is 25 books. There is no maximum print run.

A price recommendation you may wish to follow is to retail them at £25 each or 4 for £80, but the pricing is your own choice. Some include these as part of a VIP offering or adding value to a membership element of their business. There’s many ways you could use these within your growth strategy.

I am also able to set these up as a print on demand offering for you on Amazon as an option in place of or in addition to your printed order.

What have you got to lose? Get your pre-orders in and you’re in profit for your first run. No brainer.

Get in touch now to find out more and get your 12 week health journals rockin’ and rollin’! 🙂


2 + 2 =

Included in your one-off £150 +vat set-up fee:

Your own branded full colour cover*
Your own text on up to 5 of the welcome/introduction pages*
Your web link on every spread

Plus of course being able to use the fully designed interior of the 12 Week Health Journal.

*The cover design is included, based on your supplied brand identity; colours and logos, which will need to be supplied in a suitable format. Any stock imagery if required will be charged accordingly. Copywriting is not included – you would need to supply your own text to be used on the relevant pages.

What’s Inside?

Click on any image to have a closer look. Scroll down to see them all as a click through gallery.

Welcome Pages

Getting your clients set up with a positive mindset is part of the preparation to a successful 12 weeks journalling and these five introductory pages go into more detail about SMART goal setting, the importance of accountability and writing things down. You can personalise any of these five pages or use what’s there and simply update the first welcome page.

Insight & Meaning

Using this simple exercise we get the clients understanding where they are right now and better able to focus on the important reasons why the next 12 weeks are important to them. Using the insights from the left hand page they can set some mini goals for each area of their world that combined makes up a happy and health life.

12 Week Goals

Now we know where we’re at it’s time to jump into some SMART goal setting for the next 12 weeks. This begins the important questions that will help the client be able to feel more energised to succeed and begin the process of feeling like achievement is possible.

Digging Deeper

Now we delve a little more into the subconscious and baby step the client through the process of making the goal more real for them. By processing what they will see, hear, feel and be able to do, they are giving their mind the tools it needs to see where they will end up and so it will begin working on making this happen straight away. Their Reticular Activating System has been switched on.


This spread is the first of four in the journal. Positioned at the start and every 4 weeks. The first is about exploring what has been up to now and what the client’s hopes are for the next 12 weeks and the next 4 weeks. The middle two for checking in and the final one for reviewing the full 12 weeks. I see more and more people moving away from measurements/weight as a focus so this is not the core of the journal but does give space for regular check-ins for weight and measurements (more on this in the stats tracker).


To make this journal as helpful for whatever people wish to focus on and measure this spread is included as a space to track things weekly. Whether that be cholesterol, weight, BMI, fat, steps, reps or something else. This can be used to see at a glance how you’re progressing.


This is a space to discover areas where cause and effect come into play. With moon, period, emotions ready to go and two blanks for other things like sleep, exercise, sex, diet or something else, the client can see if there is something impacting them regularly and then plan around it in the future. For example a full moon, a period, only 6 hours sleep and a day of feeling sad; once you know you can plan in a gentle day and more sleep on future days when these elements will be combined.


Every week has a simple 2 page separator spread which has a positive, motivational quote on the left hand page. They have all been chosen specifically to be non-weight related and aimed at creating a feel good factor.

Week Planner

One of the key elements of success is being prepared. This week planner offers a space for the client to schedule in all the elements of their plan; exercise, sleep, work, play… whatever they need so they can start the week with a solid plan and increase their chances of actually making it happen.

Meal Planning

Another hugely important factor in a healthier and happier life is eating well and we all know that when you fail to plan you plan to fail. Not being prepared when it comes to what you’ll be eating when means easy slips are made and that can lead to a mindset disaster. Planning the meals out before they get started means your clients can set themselves up for success.

Food Shop Sorted

Meal plan done, this is quick and easy access to a shopping list. Not only is it really helpful for the short term but if the client wishes to use the same week plan in a future week there’s no need to we-write it, they can simply rinse and repeat.

Week Journalling

With everything else planned in beautifully, it’s time to journal. Every week is displayed over two spreads, this being the second one. You’ll see that the day is made up of 4 boxes to log their food plus one for exercise (each of these have a smaller box within it for logging things like kcals/syns/etc). The larger box is designed to be used as a diary or space for logging how they feel. The two other boxes (gratitude and blank) are designed to be used as the client wishes. Perhaps for logging food percentage breakdown from MyFitnessPal, daily gratitude, more exercise info, mindfulness practice or something else.

The top of each day there are 4 action tock boxes. These are from the goal setting section where they chose 4 actions to commit to for the 12 weeks. This could be drinking water, doing daily exercise, taking vitamins etc. All they need to do is tick as they go.

At the end of the week there is a review section. This gives a small space for notes but more importantly gives a place more more tracking; water, daily actions (at a glance) and three blank trackers for personal choice. I would suggest sleep and steps would be popular but it can be whatever the client wishes to track as a daily habit.

(note that the boxes will be updated to be blank where it currently states ‘feelings’ and ‘gratitude’ so the client can tailor it to them even more).

Nitty Gritty

The journals are printed as lovely, quality, hard back books with a full colour, matt or gloss laminated cover. The inside pages are printed black and white on 100g uncoated paper so they are easy to write on with any pen/pencil. These are a quality finish that you will be proud to have your branding on.

Look Inside

Take a look through the first section of the journal below…