Some Of My Favourite Books

Some Of My Favourite Books

I’ve read quite a few books and these are some that stand out for me as being among my favourite: The Go-Giver Bob Burg and John David Mann For such a small, quick read this little book really packs some punch. Told in metaphor (as a story rather than in the...
My 2016 Reads

My 2016 Reads

I have been making an extra effort to read more in recent years and I’ve enjoyed some fantastic books. Many people are interested in what I’ve been consuming so here are the books I enjoyed in 2016: Business Books Made To Stick – Chip Heath Great...
How Do You Get Started With A New Product?

How Do You Get Started With A New Product?

For me, starting is the easy bit. But I know this is not always the case for everyone. Ideas flow into my head every day and quite a few of them I truly believe would have legs if I chose to pursue them. Obviously that would not be possible so I have to simply get the...
Woop! 30% And Continuing…

Woop! 30% And Continuing…

Hurrah! We’re 30% there folks! Soooo thrilled that the pledges are still coming in. This is where we are at the moment: 127 backers  £3,062 pledged of £10,000 goal  16 days to go I’m excited to see the percentages going up but also on edge and have panicky...
Sample Books and Photoshoots

Sample Books and Photoshoots

In the last post I told you about the ‘creation story’ of the M Planning Notebook and ended with a nod towards what happened next. Here’s goes… I ordered the main sample of the notebook. *drumroll* We’re talking fully functional, printed,...
The Creation Story

The Creation Story

I thought I’d share with you a little bit more about the process of this whole Kickstarter thing and how it came into being so I’ll start at the beginning with where the ideas came from. As you may know, back in 2014 I had an idea for a diary planner,...
28 More Days?

28 More Days?

Good morning! Day 2 and I have to say it’s a strange feeling waking up today because I don’t know how I feel about everything. I can’t quite put my finger on the sensation and perhaps that’s because this is all so new. I’ve done product...
Launching A Kickstarter

Launching A Kickstarter

Wow! What a whirlwind the last 15 hours have been… well, the last few weeks really but culminating in a rush of emotions and activity in the last 24 hours. What have I been doing? Launching a Kickstarter. You may or may not have heard about Kickstarter before...
Brand Focus – Grimm & Co

Brand Focus – Grimm & Co

This Grimm & Co branding has to be my favourite brand example this year. I LOVE stuff like this and it’s exactly the sort of project I dream about; full immersion in the brand creation. This is a beautiful example of getting VERY clear on who the brand is...
Brilliant Branding: Just Laid

Brilliant Branding: Just Laid

I stumbled across this today and it made me smile so much I couldn’t resist sharing it with you here. Just Laid is a brainchild of the Springettes brand agency, who were looking to create a fun approach for this brand. The Brief: We were asked to develop...
How Do I Secure My Brand Name?

How Do I Secure My Brand Name?

There’s lots of different aspects to your brand name and I would suggest that you consider the following when choosing a name and to secure it for your business for the future:   Companies House WebCheck One of the first places I look is Companies House....
Networking Top Tip #18 – Be Yourself

Networking Top Tip #18 – Be Yourself

Most of us tend to have slightly different persona’s in the different groups we meet in. I’m not talking Jeckel and Hyde here, more that you can let your hair down a bit more with friends or at home than you might at a networking event or convention. And that’s...
Three Big Ideas To Make Your Marketing Work

Three Big Ideas To Make Your Marketing Work

I. Make Marketing Happen   1. It doesn’t happen by accident! Marketing is not something that will simply ‘come about’ because you’re ‘getting your name out there’. 2. Being busy promoting yourself and telling others about your business may be good promotion but...
New Beginnings at Samhain…

New Beginnings at Samhain…

So it’s the month of Halloween and Samhain, a time that marks the end of the harvest season and the beginning of winter and a time when the veils between the worlds are at their thinnest. It is also a celebration of death… which sounds pretty morbid but is in...
Networking Top Tip #11 – Do Not Spam

Networking Top Tip #11 – Do Not Spam

If I don’t know you, haven’t spoken to you and yet get an impersonal sales email from you after you picked up my card at a networking event then I’m not likely to do business with you. Simples. There’s no faster way of getting black listed on...
Networking Top Tip #2 – Smile

Networking Top Tip #2 – Smile

How many times have you been to a networking meeting, seen someone looking miserable as sin and thought “I want to speak to that person!”? I’m guessing never? Well, perhaps if you were a counsellor… Seriously, if you look or are miserable then...
Networking Tip Tip #1 – Make Eye Contact

Networking Tip Tip #1 – Make Eye Contact

Many people never even consider the impact that eye contact can have during a networking meeting. Of course there are a number of different networking formats; speaking 1:2:1, speaking to the room, working in groups etc but on the whole, in all of these situations,...
Networking Top Tips

Networking Top Tips

I have created a series of nineteen networking top tips that I will be posting over the next month. All designed to help you make the time and effort that you put into networking as effective as possible. I began networking the instant I set up in business back in...
A Personal Touch

A Personal Touch

I stumbled across a great personalised gift the other day and it got me thinking about how popular a personalised touch is these days. You can see it even with giant corporations, they are trying to give a more personal approach to business and going back to grass...
Getting Started With Webinars…

Getting Started With Webinars…

So… Webinars… Many of us know that we should be doing them, but where do you even begin with getting one set up? Thankfully there are more options appearing for cost effective webinars that can help give your business a boost and offer your customers loads...
You Tube Channel Art

You Tube Channel Art

You’ve got your YouTube account up and running and you’d like to have your logo showing as part of your ‘Channel Art‘ picture that appears at the top of your page. How do you go about getting it done? Well, of course my first suggestion is to...
Successful Blogging

Successful Blogging

Blogging has exploded over the recent years, what was once the home of reviews and general personal hobbies and diaries is now buzzing with business. If you’re not blogging, then you’re missing out on a big audeince and also a great way to increase traffic...
Your Elevator Pitch

Your Elevator Pitch

There are LOADS of articles about this very subject because it is one that so many people do not spend time working on for their business. Ask anyone that has an ‘elevator pitch’ or ’60 second infomercial’ worked out and they’ll all tell you that it takes the pressure...
A Picture Paints 1000 Words…

A Picture Paints 1000 Words…

Have you got a professional image for your business? Many therapists ARE their business and what better way to get across the message that you are professional and serious about your business than a professionally taken photograph of yourself and/or your place of...
9 Branding Tips

9 Branding Tips

1. Fonts When looking at your own business branding keep it simple – choose 2 or 3 fonts that compliment each other and stick with them for everything that you do in your business: stationery, adverts, emails, letters, posters, website etc. By using only these fonts...